Course Information
- Department
- CASP
- Instructor
- Nicholson, Danielle
- Description
- Introduction and practice in writing and editing skills necessary to ensure high-quality, readable, usable, well-designed digital communications. Investigation of how to develop buyer personas, brand voice, and tone. Topics include email, blog, posts, landing pages, introduction to white papers, banner ads and display copy, and social media posts.
- Last Updated
- Monday, June 15, 2026 5:53 PM