Instructor: Dr. Tamiko Murray

Email: tmurray@lamarpa.edu

Phone: (409) 984-6225

Office: Education Building I - Room 105

Office Hours: Mondays: 9:00 am - 12:00 pm

Tuesdays: 2:30 pm - 3:30 pm

Wednesdays: 9:00 am - 12:00 pm

Thursday: 2:30 pm - 3:30 pm

Fridays: 9:00 am - 11:00 am

Additional Contact Information: See Blackboard for additional contact information.

Explore electronic tools utilized in marketing; focus on marketing communications in developing customer relationships.

Open educational resources (OER), readings, videos, and other content will be assigned directly in Blackboard. 

Textbook Purchasing Statement: A student attending Lamar State College Port Arthur is not under any obligation to purchase a textbook from the college-affiliated bookstore. The same textbook may also be available from an independent retailer, including an online retailer.

Additional readings, videos, etc. will be available in Blackboard. 

None

• Perform market analysis. 
• Develop e-marketing goals. 
• Evaluate electronic communications. 
• Identify target audience. 
• Design and evaluate customer feedback techniques.

• Explore current trends, emerging technologies, and future applications of social media and digital communications.
• Communicate effectively with intended audiences using social media and digital communications.
• Apply social media solutions using current best practices.
• Apply effective problem-solving techniques in social media and digital communications marketing.

Introduction

Marketing Fundamentals

Digital/Internet Marketing

Market Analysis

Digital Marketing Goals

Analyze Digital Content

Identifying Target Audiences

Design and Evaluate Customer Feedback Techniques

Social Media Marketing Strategy

Final Review

Week 1 August 24 Introduction to the course

Week 2 August 30 Marketing Fundamentals

Week 3 September 7 Internet Marketing

Week 4 September 14 How to Analyze a Market

Week 5 September 21 Setting Digital Marketing Goals

Week 6 September 28 Goals: Experimentation and Iteration

Week 7 October 5 E-Commerce Platforms

Week 8 October 12 Content in Marketing - Types and Uses

Week 9 October 19 Target Market Research

Week 10 October 26 Branding 101

Week 11 November 2 Measuring E-Commerce and Digital Marketing Success

Week 12 November 9 Customer Feedback and How to Use It

Week 13 November 16 Social Media as Top of Funnel Tool

Week 14 November 23 THANKSGIVING BREAK WEEK

Week 15 November 30 Final Wrap-Up

Week 16 December 8 GRADUATION WEEk

November 30 2026, 2025 - 12:00 AM  Through  December 4, 2026 - 11:59 PM

100-90 = A

80-89 = B

70-79 = C

60-69 = D

Below 59 = F

Extra credit option 1 = 10 points on any assignment

Extra credit option 2 = 10 points on any assignment

The course is made up of weekly assignments. Your average assignment grade at the end of the semester will determine your final grade. Each weekly assignment is worth approximately 8% of your grade.

Extra Credit Option 1 = Referral program (enroll a new student for Spring 2025) = 10 points on any assignment (must be enrolled by December 5).

Extra Credit Option 2 = Provide a testimonial video promoting Lamar State College Port Arthur and/or the Social Media and Digital Communications program for future students = 10 points on any assignment.

Assignments will be given each week. You will have one or two weeks, depending on the assignment, to complete it.

No late work is accepted.

Students are responsible for reading all content, watching all videos, etc. in Blackboard to be successful in the course.

Academic dishonesty will result in a zero on any assignment (first offense); a second incidence of academic dishonesty will result in failure of the class.

DO NOT wait until the last minute to complete class work or exams. I recommend you set up email notifications from Blackboard so you do not miss any information.

If you are confused or need help, do not hesitate to contact me. I will share my cell phone in Blackboard.

Some assignments in this course will require the use of AI tools, such as ChatGPT. AI may only be used when specifically permitted and must follow the instructions provided for that assignment, including proper citation and documentation of your process. Unauthorized or improperly cited use of AI will result in a grade of 0 for the assignment.

Students must check Blackboard 2-3 times each week to stay on top of assignments. Students must submit their assignments within the timeframes indicated on Blackboard.

Be sure to check your campus email and Course Homepage using MyLSCPA campus web portal. You can also access your grades, transcripts, academic advisors, degree progress, and other services through MyLSCPA.

Academic honesty is expected from all students, and dishonesty in any form will not be tolerated. Please consult the LSCPA policies (Academic Dishonesty section in the Student Handbook) for consequences of academic dishonesty.

The Americans with Disabilities Act (ADA) is a federal anti-discrimination statute that provides comprehensive civil rights for persons with disabilities. Among other things, this legislation requires that all students with disabilities be guaranteed a learning environment that provides for reasonable accommodation of their disabilities. If you believe you have a disability requiring an accommodation, please contact the Disability Services Coordinator, Room 117, in the Student Sucess Center. The phone number is (409) 984-6241.

No food or tobacco products are allowed in the classroom. Only students enrolled in the course are allowed in the classroom, except by special instructor permission. Use of electronic devices is prohibited.

This syllabus is part of LSCPA's efforts to comply with Texas House Bill 2504.

As per Texas law and LSCPA policy, all LSCPA employees, including faculty, are required to report allegations or disclosures of child abuse or neglect to the designated authorities, which may include a local or state law enforcement agency or the Texas Department of Family Protective Services. For more information about mandatory reporting requirements, see LSCPA's Policy and Procedure Manual.

LSCPA is committed to establishing and maintaining an environment that is free from all forms of sex discrimination, including sexual harassment, sexual violence, and other forms of sexual misconduct. All LSCPA employees, including faculty, have the responsibility to report disclosures of sexual misconduct, including sexual harassment, sexual assault (including rape and acquaintance rape), domestic violence, dating violence, relationship violence, or stalking, to LSCPA's Title IX Coordinator, whose role is to coordinate the college's response to sexual misconduct. For more information about Title IX protections, faculty reporting responsibilities, options for confidential reporting, and the resources available for support visit LSCPA's Title IX website.

For more information about the Clery Act and crime reporting, see the Annual Security & Fire Safety Report and the Campus Security website.

If you have a grievance, complaint, or concern about this course that has not been resolved through discussion with the Instructor, please consult the Department Chair.